PROJECT

Teuscher COEX Chocolatier Store

Teuscher COEX Chocolatier Store 프로젝트

2014

DESIGN SUMMARY

대표 디자인 피성민 (주)어썸컴퍼니 디자인팀 / 디자인팀 (주)어썸컴퍼니 디자인팀 / 클라이언트 토이셔코리아 / 위치 서울특별시 강남구 삼성동 COEX Mall B002 /용도 프리미엄 초콜릿 부티크 & 카페 / 면적 64㎡

Design Document Phie,Sungmin AWESOME COMPANY CO., LTD./ Design team AWESOME COMPANY /Client Teuscher Korea /Location Sinsa-dong, Gangnam-gu, Seoul, Korea /Use Premium Chocolate Boutique & Café /Area Approx. 64㎡

DESIGN SUMMARY

Located within COEX Mall, one of Seoul's premier commercial destinations, the project reinterprets the identity of Teuscher, a renowned Swiss chocolatier, into a contemporary boutique environment that seamlessly integrates retail and café functions.

The design focuses on creating a refined customer experience through a clear spatial sequence connecting product display, ordering, seating, and circulation. Rather than emphasizing commercial display alone, the space encourages visitors to experience the brand naturally while browsing, tasting, and relaxing.

The interior is expressed through soft architectural curves, bright neutral finishes, transparent display elements, and warm ambient lighting, creating a sophisticated yet welcoming atmosphere. Every design element is carefully composed to strengthen the brand identity while allowing the handcrafted chocolate products to become the visual centerpiece of the space.